Have you created a Buyer Persona of your potential customers?
Have you identified your Power Users?
Power users are the all-star customers of a company’s success: they’re the most engaged, the most likely to give great feedback, the most profitable in terms of customer lifetime value, and they contribute invaluable data to your business.
Is your website optimized for performance as per Google Page Insights?
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
Do you know your current Customer Acquisition Cost (CAC)?
Customer Acquisition Cost is the cost that is spend to acquire a new customer. CAC can be calculated by simply dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.
Have you created a marketing budget for your business?
Marketing budget is the total amount of money that you will be spending on marketing activities in a particular period. Marketing budgets are created quarter wise
What is SEO?
Are you able to calculate the Return on Investment (ROI) for your marketing activities?
By calculating return on marketing investment, brands can understand how much returns each campaign is generating.