Search Engine Optimization: Fabricana

How we helped Fabricana quadruple traffic to their eCommerce store & drive more in store sales on their physical stores using a combination of blogs, Google My Business and content optimization


Fabricana is a multi-store fabric store based out of Canada that wanted to leverage online mediums to drive traffic to their eCommerce store as well as physical stores. Fabricana was looking for a marketing partner who can leverage Google My Business & local SEO to drive traffic to their physical stores and increase organic traffic to their website.


Being a niche space that targets both the businesses as well as end customers, we had to make sure we have to regularly churn out content that answers and engages both the types of audience.

The Solution

The first challenge was getting all the product landing pages indexed out of +500 product landing pages only 13 product pages were indexed we fixed JavaScript Issues, and resolved crawl errors and that helped us indexed all the product landing pages.

Next challenge was improving product landing pages visibility, for that it came to our notice that neither of the pages were using Product Schema so we implemented that and as a result product pages on SERP got rating snippet which increased CTR, Clicks and ultimately keyword rankings.

The website had good local visibility owing to local stores on 3 locations in Canada so to prove to Google we implemented custom Local Business Schema on Homepage and that helped get us Local Traffic for Local Keywords.

Next challenge was improving product landing pages keyword ranking we did meta title tag optimization and adjusted intent with adding purchase intent keywords and that gave us an incredible boost in rankings which ultimately improved organic sales.

Would you like us to do the same for your business?

Let’s hop on a call & on the basis of your goals and requirements we will create a plan that will help you multiply both your customers & revenue.